Wine researchers make Chinese taste discovery
By Wine Atlas, Tuesday 28 October 2008 :: Wine - Australia :: #168 :: rss
Australian researchers believe they have cracked the key to the lucrative Chinese wine market, with a study of Chinese tastes.
The Australian Wine Research Institute found that most preferred Australian red wines over other international wines, and enjoyed light fruity flavours.
The Chinese export market is worth $64 million each year in Australia and has jumped by 20 per cent over the past year.
Research manager Leigh Francis says the findings could be invaluable to the local wine industry.
"It means they can tailor the wines potentially for the way they grow the grapes and make the wines to make sure they do actually have wines with the taste profile that consumers in China are seeking," he said.
Continue reading: abc.net.au
