Wine a Major Focus at SIAL 2008
By Wine Atlas, Saturday 19 July 2008 :: Wine - France :: #164 :: rss
SIAL Paris 2008, the world summit for food and beverage decision-makers scheduled October 19-23, 2008, will feature a new Hall 7 for the expanded Wine and Fine Food sectors. Launched in 2006, the Wine sector draws more than 16,000 visitors and 154 exhibitors from 23 countries.
For the second time, the Best Buy selection in the Wine sector will allow visitors to discover wines that offer an outstanding value. These wines have been chosen by a panel of independent judges made up of leading figures from the wine world. There will be four categories based on the ex-cellar price: wines under €2, wines at €2-€4, at €4-€6 and at €6-€10. There will be a tasting area in the center of the wine section where visitors will be able to try more than 200 showcased wines from 14 countries.
SIAL's dedication to innovation will be evident in the Wine sector with the new Wine Innovation Forum devoted to varietals and international brands, and featuring wine tastings and presentations by the producers. The Varietals area will showcase 10 varietals from around the world and expose their individual characteristics and potential in the world's major markets. The "Top Brands" presentation will promote 30 major wine brands whose innovative character, sales performance and value are stimulating the wine market. The creators of 16 French and 14 international labels will present their wines and share their "recipes for success." For the first time this year, the SIAL d'Or awards will include a wine category to highlight wines that have been successful in their domestic markets.
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