Organizers say they raised a record-breaking $2.2 million in a mere 2 1/2 hours, a $40,000 increase from last year. The money goes toward promoting and protecting the Napa Valley appellation, says Terry Hall, spokesman for the association.

Members of the vintners group donated 200 lots of wine - lots ranged from 5 to 20 cases - auctioning them off to the highest bidders from the wine trade.