Wednesday 7 December 2005
Napa Valley wine
By Wine Atlas, Wednesday 7 December 2005 :: Wine - United-States
Napa Valley wine trade mission to China: Planting some seeds
By Alan Goldfarb, WINE EDITOR
When Gov. Arnold Schwarzenegger and a contingent of about 70 people from California visited China on a trade mission recently, there were a quartet of Napa Valley wine people among the group. They were there to introduce the region's wines to the people of China.
Because, as Todd Zapolski of Girard Winery explained, as much as we think our wines are known throughout the world, the wines of France, for instance, may be more familiar in China.
"The Australians now have very attractive price points in China. The Chileans are being very aggressive, and the French offer status and immediate recognition," explained Zapolski.
Along with the Girard executive, also on the trip was Leslie Rudd, the owner of Rudd Estate and his winemaker Charles Thomas; and Mary O'Neil, who represented Silver Oak. Also on the mission was a spokesperson from the Washington, D.C. office of the Wine Institute.
Wine shops in Beijing
