Wednesday 30 November 2005
New era for Houghton classic
By Wine Atlas, Wednesday 30 November 2005 :: Wine - Australia
It was out with the old and in with the new during November as Houghton Wines made two important decisions about its future.
On the one hand David Woods, CEO of parent wine company Hardy Wines, and Houghton senior winemaker Rob Bowen were on hand to officially open the winery’s new cellar door facility.
On the other, Houghton’s White Classic was announced as the new name of Houghton’s White Burgundy.
Both events will prove pivotal for Houghton’s viability in the coming decades of growth for the Western Australian wine business.
Having decided to expand its base of operations in the Swan Valley, Houghton unveiled its $1 million cellar door facility on November 20.
A dramatic increase in visitor numbers forced Houghton to revamp its existing resource, making this new work the biggest growth in more than two decades.
