Sector observers see this as as part of a trend in which wine is no longer considered part of a meal but has become an element in the ritual of social communication, especially during that period between the end of work and dinner .

According to the food and farm market services company Ismea, white wine is growing in popularity for two basic reasons: it is easy to drink and is slightly cheaper.

This has made white wine a favorite among the under-30 crowd, Ismea added, the preferred target group for the producers of the so-called pop drinks, spirits like vodka and run mixed with fruit juices or flavored tonics(...) Continue reading :