Jacob's Creek adds chill-level labels to wines
By Wine Atlas, Tuesday 28 June 2005 :: Wine - Australia :: #17 :: rss
LONDON - Jacob's Creek has become the first wine brand to introduce temperature-sensitive labels that will indicate when the wine is cool enough to drink.
The Pernod Ricard-owned brand is introducing the labels on bottles of its sparkling Chardonnay Pinot Noir, Sparkling Rose and Shiraz Rose to advise consumers when the wine is at its optimum temperature to drink.
Source : brandrepublic.com
